Paymentscan
Paymentscan surfaces onchain and offchain data for stablecoin payment apps and rails, positioning itself as the unbiased, verified source in a category crowded with self-reported numbers and marketing claims dressed up as data. The tension: a brand sophisticated enough to stand out, without losing the rigor and neutrality its institutional audience depends on.
In a two-week Brand Sprint I delivered Paymentscan’s visual identity system, go-to-market and launch campaign creative, and a data-visualisation language built to scale from founder-led social content to enterprise product surfaces, so Paymentscan launched looking like the trusted authority it set out to be.
Deliverables
Visual identity, GTM & launch campaign, Data-visualisation language
Outcomes
10x site traffic · 12+ secured partnerships
Client feedback
“We’re extremely satisfied with the results that Abe delivered for our Brand Sprint. We now have a harmonious visual identity that we can stick with for years to come.” — Thomas Bush, Founder, Paymentscan
