I’m a brand designer and creative director who builds identity systems, design frameworks and launch campaigns for ambitious web3, fintech and AI startups, from a first brand sprint to a long-term design partnership.
Working together feels less like hiring an agency and more like adding a senior creative lead to your team. You work with me directly, on calls and async, with no account layers in between.
I take the time to understand your product, your market and where you’re headed, then build a brand your team can run with, and stay on as a creative partner for as long as it’s needed.
You’re probably here because one of these is true.
You’re raising. The deck, the site and the brand have to look like a company further along than you are, in front of investors who have seen fifty others that week.
You’re about to launch. There’s a date, a community waiting and one shot at a strong first impression.
You pivoted. The product changed, and the brand still describes the old one.
Nobody has a category for what you do. In a space as new as onchain finance, the brand has to do the explaining a familiar category would do for free.
You look smaller than your competitor. Same protocol, same promise, but users and partners trust the team that looks more serious.
You’re hiring. Great candidates have better options, and they judge your company before the first call.
Your team keeps rebuilding the same things. No brand system, no guidelines, and design has become the slowest part of shipping.
You vibecoded the product and it got traction. Congrats. Now it needs to look like it was built on purpose.
Worked with founders backed by top vcs
How I can help.
01 · Brand sprint
Brand Sprint
From €16,000 · ready in about 2–3 weeks
Fast brand clarity for early-stage teams heading into a launch, a raise or a major milestone. A focused burst of strategy and identity work, so you walk into the room looking and sounding like the company you’re building.
A complete brand system for teams launching or scaling. Cohesive, distinctive and built to last, from the strategy underneath to the guidelines your whole team can run with.
€7,500 – €55,000+ per month, scoped to your ambitions
Dedicated, ongoing design support without the full-time overhead. Scoped around where you are, from light creative direction to an embedded senior designer covering brand and launch collateral.
“We’re extremely satisfied with the results that Abe delivered for our Brand Sprint. We now have a harmonious visual identity that we can stick with for years to come.”
Thomas Bush · Founder of Paymentscan
“To this day we still get compliments about how comprehensive our brand guidelines are...A big part of Theo’s design identity today can be attributed to the work Abe did for us.”
T.K Kwon · Co-founder at Theo
“What to say…Abe helped us find our name. He was singular in his pursuit of making sure we had everything we needed to launch our brand and launch well.”
Randy Little · CEO of Zenrock
“Collaborating with Abe from the start enabled Wage to bring an ambitious vision to life.”
Malcolm Miller · Founder of Wage
Let’s work together.
Tell me where you are and what’s coming up, whether that’s a raise, a launch or a rebrand, and I’ll tell you honestly whether I’m the right fit.
