A brand designer and creative director for ambitious startups.

I'm Abe, I do brand strategy, identity, design frameworks and launch campaigns for early-stage companies in web3, fintech and AI. I've worked 7+ years with exchanges, onchain finance, tokenized real-world assets, payments and infrastructure projects. Pre-seed to Series B.

I’ve spent the last few years between brand and creative direction, most recently as Head of Design at Theo, where I built the brand and design culture from zero while supporting $20M raised and $221M in TVL. I like working with optimistic, technical, fast-moving founders. I add the most value in the zero-to-launch phase of a new venture.

Before Theo, I co-founded Delphi Design, which passed 100k MRR in under six months, and led brand at Delphi Digital for over three years, shipping 8+ brand identities and design systems along the way.

Based in: Portugal - London
Timezone: GMT / WET (UTC+0 / +1)

I believe great brands revolve around great stories. Strategy workshops and getting up close and personal helps me find yours.

You’re building something that could change how people think, work, or live. But first, people need to understand it, trust it, and choose it. That’s where I come in.

I dive deep into the problem, learn how your users (and competitors) think and make decisions, then turn complex ideas into clear, compelling brands and digital experiences. Depending on what the work needs, that might include identity, landing pages, GTM campaign collateral, or merch. You’ll work directly with me.

For seven years, I’ve partnered with founders building at the frontier of tech. Some engagements last a few months; others grow into years. Once I understand what you’re building and who it’s for, there’s a lot we can create together.

Thanks for taking the time to get to know me and my work.

Reach out anytime.

Abraham WeiskornBrand Designer & Creative Director

Worked with founders backed by top vcs

Are we a good fit?

My sweet spot

Going from zero to launch with founders. I can take an early-stage idea and shape it into a brand system, a narrative and a launch campaign that ships.
Brand and product speaking one language. Identity and go-to-market assets from one hand, so everything feels like the same company.
Web3, fintech and AI. Exchanges, onchain finance, RWA, stablecoins, payments and infrastructure are the areas I keep coming back to.
Designing with AI, not around it. I’ve built AI-native workflows into how I work, so projects move faster without losing craft.

Not so much

Working on-site. I’m remote-first and async-friendly, and happy to jump on calls across time zones, just not in an office.
Long, many-layered approval chains. I do my best work with a tight team and a clear decision-maker.
Print- and packaging-led projects. My craft is digital: identity, web and launch collateral.
Brand work with nothing behind it. I’m at my best when there’s a real product or service, date or milestone to design toward.

What founders say about working with me…

“We’re extremely satisfied with the results that Abe delivered for our Brand Sprint. We now have a harmonious visual identity that we can stick with for years to come.”

Thomas Bush · Founder of Paymentscan

“To this day we still get compliments about how comprehensive our brand guidelines are...A big part of Theo’s design identity today can be attributed to the work Abe did for us.”

T.K Kwon · Co-founder at Theo

“What to say…Abe helped us find our name. He was singular in his pursuit of making sure we had everything we needed to launch our brand and launch well.”

Randy Little · CEO of Zenrock

“Collaborating with Abe from the start enabled Wage to bring an ambitious vision to life.”

Malcolm Miller · Founder of Wage

Let’s work together.

Tell me where you are and what’s coming up, whether that’s a raise, a launch or a rebrand, and I’ll tell you honestly whether I’m the right fit.

How can we work together?Book a call